Instagram will no longer be known for being a photo sharing app. Adam Mosseri, head of Instagram has announced that the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube.
The announcement doesn’t come as a surprise since Instagram has seen massive changes recently, and the transition from photos-only to videos has also been evident for more than a couple of years. Short, engaging video, served up by a hyper-effective algorithm, has been proven to keep audiences hooked.
Instagram is leaning towards recommending video content that you most probably want to engage more. These changes are already being rolled out and people will start seeing recommendations based on topics in the coming few weeks.
For businesses and creators, this means more opportunities to reach new people beyond the network of the followers they already have, which means more space to monetize on Instagram.
Longer, more prominent video content is undoubtedly a good thing for content creators and social media advertisers. However, it requires more time and effort to create video content that is engaging in order to stay relevant and ahead of competition.